Help > FAQ > How to disable the in-game status in Steam?
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Unfortunately, there is no option to enable or disable the in-app flag. We asked in the Steam developer forums and it was confirmed.
You have probably seen other products on Steam allowing it, but the difference is, they don't use any Steamworks functionality. You can even run those products without Steam being active, which is very apprehensive. Nevertheless, the Steam edition of Soundpad can't be run without Steam and as such the in-app flag will always be shown.
Killing certain processes, as users suggested on the forum, may work on some systems under specific conditions, but it isn't officially tested or supported, so use these kind of tricks at your own risk.
What you can do, is to cascade the in-app status by launching Soundpad and then a game afterwards. The latter status will be shown to your friends.